Serena Williams Just Launched An Away Luggage Collection


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You could possibly soar in the air for this Away x Serena Williams collab that just dropped.

It is only the next thirty day period of the 12 months, but you’ve almost certainly presently budgeted out how to use up your new vacation days, irrespective of whether they’ll be invested heading to Bangkok or Bora Bora.

Although you are busy booking a flight, finding a hotel and receiving a pet sitter, it is uncomplicated to overlook about all the packing you have to get finished just before you board a plane.

But Serena Williams is below to assistance with that.

Away — the luggage brand name that even 1 of our editors has reviewed — just launched a confined-version vibrant collection with Serena Williams.

The tennis champ co-built the collection with the vacation brand name. It involves Away’s difficult-facet and tender-side have-ons, as effectively as a established of packing cubes, all in red and with a multicolor camo-printed lining on the within that was “designed to reflect the bold spirit of Serena,” the brand stated in a push release.

The brand’s line of soft-side luggage, called “The Expandables,” was released late very last year.

While the color of the carry-ons and packing cubes is one of a kind to this collaboration, the selection contains a fully new product, much too: a shoe dice. It’s meant to manage your footwear from the rest of the things in your suitcase. Sad to say, the cube’s the only piece in the assortment that’s already bought out.

Williams represents the “modern traveler” who “mirrors the essence of our model and what Away stands for,” claimed Jen Rubio, Away’s co-founder and main brand officer, in the push launch.

The collection features two suitcases, packing cubes and a shoe cube. 

The assortment characteristics two suitcases, packing cubes and a shoe dice. 

“With this collaboration, we’re seeking ahead to providing people a window into this facet of Serena, shedding gentle on the routines, rituals and experiences with vacation that condition who she is,” Rubio mentioned.

But this isn’t the first and only partnership concerning the brand and tennis star. Additional Away x Serena Williams items are coming out later in the calendar year, in accordance to the company.

And this is not the very first collab that Away’s completed: There was a person with Karlie Kloss back in 2018 one more with Flour Store (a bakery recognised for colorful cakes) and a pop-up store with Nordstrom last 12 months.





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JAY ESTHER SMITH
info@penguindubai.com
Ex model and bartender, digital nomad since 2015.